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Interactive retail displays for products, audio & video | Createq


Interactive product displays that actually sell

 Want to stand out and engage with your customers? Createq's solutions help you build innovative retail displays that inspire product experiences, comparisons, and conversions. Our hardware, firmware, and software are designed for in-store use—easy to install, scalable, and reliable.

Why Createq

  • Proven in-store expertise. Over 50,000 installations in Europe and 25  years of retail experience.
  • Quickly from idea to pilot to rollout. PCB design, firmware, assembly, and support.
  • Smart interaction. Buttons, touch, pickup, RFID/NFC, sensors, LED highlighting.
  • Audio/video specialist. Soundbars (including eARC demo), headphones, and speakers.
  • Fewer malfunctions, lower TCO. Fewer loose components, retail-ready design.

Applications (Audio/Video & Smart Home)


How we work (4 steps)

1.Intake & concept → 2. Prototype/pilot → 3. Roll-out → 4. Support

Customized solutions. Build your own experience, tailored to your product features.



  • We start with goals, target group and desired interactions (buttons, sensors, pick-up, RFID/NFC, LED flows).
  • We then select the hardware (BRIQX or custom PCB), power supply, and cabling; we set up the firmware and API, and assist with integrations.
  • We deliver a prototype and test it in an in-store pilot; then we scale it out in a controlled manner (manuals, training, and WhatsApp support are optional).
  • After the rollout, we provide support and help with compatibility for new product introductions.


Schedule a Demo!

Frequently Asked Questions

  • Does this work with [brand/model] soundbars?

    Yes. We support eARC/ARC scenarios and tailor firmware and cabling to each brand/model.

  • Can we use our own content and buttons?

    Absolutely. We connect buttons, sensors, or a tablet/QR and sync with a media player/TV content. An API is available for control and integrations.

  • Do you also offer custom solutions beyond your standard audio/video retail solutions?

    Yes. We build custom products that meet the customer's protocols, requirements, and wishes.

  • Can we start with a small pilot?

    Yes. We prefer to start with a pilot to ensure everything is properly coordinated; after that, we'll scale up reliably per store or country.