Technology That Makes Products Speak

Createq develops and manufactures interactive retail solutions that help consumers discover, compare and experience products. With over 25 years of experience and more than 50,000 interactive installations, we understand the technical and practical demands of the retail environment.

Our solutions bring together audio, video, lighting, sensors, displays and product selections in one reliable product presentation. From a single demonstration setup to an international rollout across multiple stores.

BRIQX: the foundation for interactive retail

BRIQX is our modular platform for controlling interactive product presentations. Its controllers connect products to buttons, touchscreens, sensors, lighting, audio and video.

The platform supports a range of technologies, including Bluetooth, USB audio, AUX, optical and HDMI eARC. This means speakers, headphones, soundbars and TVs can respond directly to a customer’s selection or action.

BRIQX consists of configurable hardware and software that can be tailored to the product and the desired in-store experience. This shortens development time, simplifies installation and allows the same technical foundation to be used for different product presentations and retail concepts.

For new products and firmware, we can carry out a BRIQX Quick Scan in advance. This checks whether the product works with BRIQX out of the box or requires additional configuration or modifications.

Custom Solutions When Standard Isn’t Enough

No product, retail concept or technical environment is the same. If an existing BRIQX configuration isn’t quite right, we develop a custom solution.

Our expertise includes:

• Interactive Audio and Video
• PCB design and electronic development
• Firmware and Software Development
• IoT Applications and External Integrations
• RFID Technology
• Touchscreens and User Interfaces
• Motion, Distance and Environmental Sensors
• Integration with products, retail fixtures and existing systems

We start by defining the application, the desired interactions and the technical requirements. We then develop a prototype that can be tested in real-world conditions. Once validated and approved, we can

we can manufacture and assemble the solution and prepare it for installation.

From First Idea to International Rollout

Createq combines product development, electronics, software and manufacturing under one roof.

This allows us to manage the entire process:

1. Assessment of the Product, Application and Retail Environment
2. Technical Design and Configuration
3. Hardware, Firmware and Software Development
4. Prototyping and Real-World Testing
5. Production and assembly
6. Installation Support and International Rollout

We work for brands, retailers, shopfitters and technical integration partners. From the initial design onwards, we focus on reliability, ease of maintenance and installation, and long-term daily use.

Interactive Displays and Digital Signage

In addition to BRIQX, we supply and integrate solutions from VIVID TECH and CleverDisplay.

 VIVID TECH focuses on interactive product displays that let customers view product information, prices and other content.

This information can be managed across multiple displays and locations through a central platform. Integration with BRIQX

also enables products, audio, video and lighting to be controlled from the display.

 CleverDisplay BlueOne® is designed for digital signage and centralised screen management. Content can be scheduled remotely and distributed across individual screens, store groups, countries and regions. Combined with BRIQX, BlueOne® enables screen content to respond to buttons, sensors, touch controls and product selections.

This is how we combine centralised content management with direct interaction on the shop floor.

Developed and manufactured by Createq

We have our own development and production facilities. This allows us to move quickly from design to prototype, testing and production. We can also handle product modifications, firmware advice, assembly and preparation for installation.

Our modular BRIQX platform helps reduce the number of separate components and allows the same technical foundation to be reused. Our premises and production facilities are also powered by electricity generated by solar panels on our own roof.

Developing a Retail Solution Together?

Whether you’re looking for an existing BRIQX solution or want to develop a fully custom concept, our team is happy to help—from your first technical question through to production and implementation.

Contact us to discuss your product, in-store presentation or project.

Become a Reseller?

Would you like to offer BRIQX and our interactive retail solutions to your customers? Please contact:

Michel Stroet

Phone: +31 228 321 155

Email: michel@createq.nl