BRIQX
208 Series Controllers
Modular controllers for interactive retail experiences,
audio demos and smart product presentations.
BRIQX - 208 series controllers
BRIQX 208 Controller Family
With the BRIQX 208 Controller Family, you can build interactive retail experiences on a single modular platform. The controllers are at the heart of each setup, connecting buttons, sensors, LED lighting, displays and other BRIQX products.
Choose the controller that best suits your presentation and the interaction you want to create. Need more connections or additional functionality? Multiple BRIQX controllers can be linked via QBUS.
The result is a scalable solution for simple product demos, interactive audio experiences and complete retail installations.

Which controller is right for your experience?
Every retail experience calls for a different type of interaction. The BRIQX 208 Controller Family comprises several controllers designed for specific applications in retail, audio demos and interactive displays. From button interaction and LED control to sensor-based shopper experiences and external integrations.

BRIQX 208a
For interactive presentations with buttons and additional elements.
- 6 button inputs
- 2 XPORT ports
- Ideal for audio demos
- Compact and versatile

BRIQX 208b
More flexibility for extended interactive retail displays.
- 4 button inputs
- 4 XPORT connections
- More room for external elements
- Suitable for larger experiences

BRIQX 208c
Designed for experiences with multiple external elements.
- Supports up to 8 elements
- Ideal for sensors and interaction
- Suitable for custom projects
- Flexibly scalable

BRIQX 208d
For premium retail experiences with LED and interactive combinations.
- LED support
- Combine buttons and sensors
- Ideal for premium displays
- Designed for dynamic interaction
BRIQX 208i
Designed for interactive InVue retail solutions

The BRIQX 208i is specifically designed to integrate with InVue pickup security systems. When a customer picks up a product, audio, video or other content can be triggered automatically.
This creates an interactive shopper experience without additional complex hardware.
Ideal for:
- Smartphone displays
- Headphone demos
- Consumer electronics
- Wearable retail experiences
Applications:
- Instant interaction via pickup detection
- Compatible with InVue systems
- Activate video, audio and LED
- Suitable for self-service retail
Easy to install and expand
BRIQX controllers are designed as modular building blocks for interactive retail displays.
Thanks to their compact design and identical dimensions, display builders and retail partners can easily create different configurations, from simple product demos to complete shop-in-shop solutions.
The available API enables integration with BrightSign, CleverDisplay, Vivid and BRIQX media players, among others.

Designed for flexible retail installations
The installation is easy to set up. Connect the controller to the power supply and link multiple controllers or elements within the same experience.
Only one adapter is needed to power multiple connected controllers.
A unique feature of the BRIQX platform is that controllers can communicate with one another both wired and wirelessly. This offers added flexibility for wall displays, table displays and shop-in-shop concepts.
Easily expand the experience
Want to add more interaction or integrate new functionality?
Easily add:
- an additional controller
- sensors
- LED lighting
- buttons
- RFID elements
- displays
to the existing setup.
All BRIQX products communicate with one another within the same ecosystem.
Continuous innovation
BRIQX continues to evolve, supporting retailers, brands and display builders with flexible retail technology for modern shopper experiences.
From controller to shopper experience
With BRIQX controllers, you can easily build interactive retail solutions for audio, displays and connected shopper journeys. Below are some examples of experiences you can create with the BRIQX platform.

InVue pickup interaction
Activate real-time content via InVue pickup detection.

Compare multiple products
Compare multiple products in a single interactive presentation.

LED-guided interaction
Use dynamic LED lighting to boost shopper engagement.

Connected retail wall
Connect multiple controllers and displays within a single connected experience.
Frequently asked questions
What is the BRIQX 208 Controller Family?
The BRIQX 208 Controller Family consists of modular controllers for interactive retail experiences. They are used for audio demos, displays, sensors, LED interaction and connected retail solutions.
What’s the difference between the 208a, 208b, 208c and 208d?
Each controller is designed for a specific type of interaction. Depending on the number of buttons, elements or LED functions, choose the controller that fits your retail setup.
Can multiple BRIQX controllers communicate with each other?
Yes. BRIQX controllers can communicate with each other, both wired and wirelessly, within the same ecosystem. This makes it easy to build larger retail experiences
What can you connect?
BRIQX supports, among others:
- Buttons
- Proximity sensors
- RFID sensors
- LED strips
- Displays
- Media players
Is the BRIQX 208i compatible with InVue systems?
The BRIQX 208i is designed to integrate with InVue pickup systems. It can automatically activate audio, video or other content when a product is picked up.
Can experiences be expanded later?
Yes. Additional controllers, sensors and interactive elements can easily be added to an existing installation.
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