Showcase your audio product
convert shoppers in store
From headphones to soundbars, we make sure your products
be demonstrated reliably and professionally in-store.
Get insights within 1–2 business days
How do you choose the right solution for an audio product demo in retail?
When demonstrating headphones, speakers and soundbars in retail, it all comes down to one thing: a stable, consistent demo setup that always works.
Each technology has its own characteristics and considerations.
The challenge is using these effectively in a retail environment, without relying on complex procedures or risking disruptions.
With BRIQX solutions, we ensure that audio products are controlled, reliable and can be showcased at scale in retail.
How do you choose the right audio demo solution?
We determine the right solution in three steps:
- Step 1 – Product connection
Which connection does the product support? (USB-C, Bluetooth, AUX or HDMI)
- Step 2 – In-store requirements
Is staff available? Can devices be charged? Is the environment busy (for example, with lots of Bluetooth devices)?
- Step 3 – Support and management
How much support is needed to keep the demo setup running reliably?
Based on this combination, we determine the right solution for your situation.
New audio technology makes retail demos more complex
With the advent of USB-C audio, Bluetooth and digital protocols, products are increasingly communicating directly with other devices.
Although standard protocols exist, manufacturers often use their own implementations.
This can result in differences between products, firmware versions and generations.
Good preparation prevents problems during installation and use in-store.
Audio connections
product demos in retail
Headphones, gaming headsets, portable speakers, soundbars and home audio systems use different connections.
The connection you choose directly affects stability, installation, management and the customer experience in store.
Choose the solution that’s right for your product:
USB Audio Class - Digital & Wired
✔ Plug & Play
✔ Digital audio via USB
✔ Audio and power via a single cable
Bluetooth - Digital & Wireless
✔ When Bluetooth is the only option
✔ Switch directly between products
✔ Pairing to be restored manually
HDMI - ARC / eARC
✔ Dolby Atmos Audio
✔ Perfect for soundbar & TV demos
✔ Support needed after installation
Which audio connection is best for your retail demo?
The right choice depends on the combination of product, retail environment and level of support.
Compare the key features of each technology and see at a glance which is right for your situation:
| Technology | Best use case | Reliability | In-store support | Installation | Future-proof |
|---|---|---|---|---|---|
| eARC / ARC HDMI | Soundbar and home audio demos | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐ | ⭐⭐⭐⭐⭐ |
| USB Audio Class | Headphones, gaming headsets and premium audio | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ |
| Bluetooth | Portable speakers and wireless headphones | ⭐⭐⭐ | ⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| AUX (audio jack) | Legacy products and simple demos | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐ |
Want to quickly find the right demo solution for your product?
With the free BRIQX Quick Scan, we test which connection and control method works best for your product and retail environment.
We check the product, firmware and desired demo features.
Around 90% of the products we test work straight away with an existing BRIQX solution. Is an adjustment needed?
We’ll clearly map out what’s needed to demonstrate your product reliably in-store.
During the Quick Scan, we check:
✓ The product’s connection and features✓ Compatibility between the product, firmware and BRIQX✓ Potential limitations in the retail environment✓ The most suitable BRIQX configuration
This helps prevent technical issues during installation and rollout, so you can get started sooner with a reliable product demo.
Frequently asked questions
Which connection is best for a headphone demo in a store?
USB-C offers the most reliable connection, but Bluetooth is increasingly used with modern headphones.
Does Bluetooth work well in a retail environment?
Yes, but Bluetooth demos require active management and pairing support from store staff.
What are the benefits of USB Audio Class in retail?
USB Audio Class provides a reliable digital audio connection and lets you switch between products without delay.
Why is AUX used less often?
New headphones increasingly no longer have an analogue connection and use digital or wireless connections.
Not sure which solution is right for you?
We help you choose and implement the right audio demo setup, tailored to your product and retail environment.
Our customers
