BRIQX
Multi-cast Bluetooth
The solution for wireless audio demonstrations in retail
BRIQX Multi Cast Bluetooth Experience
without complex actions
retail setups
in store
Wireless audio, under control in retail
The BRIQX Multi Cast Bluetooth Experience makes it possible to demonstrate wireless headphones and speakers in a structured way in-store.
Up to five Bluetooth devices can be connected simultaneously in a single setup. Customers can easily select and compare products while the connection is actively managed within the demo environment.
Bluetooth remains a wireless technology with limitations. Connections may be temporarily interrupted. The BRIQX solution automatically restores them. When a product is switched off, the connection cannot, of course, remain active.
Easy configuration and control
Installation and configuration are handled through a Wi-Fi setup menu and an integrated OLED display.
Audio can be played through the internal player or via Bluetooth, allowing customers to use their own device to test products.
Settings such as connections and setup behavior are managed locally and can be customized for each installation.
Multiple devices, one controlled experience
The BRIQX Multi Cast makes it possible to use multiple Bluetooth devices in a single demo setup.
- Connect up to five headphones or speakers at once
- Switch easily between products
- Let customers select products themselves
- Combine with buttons, pickup detection or touch interfaces
This ensures a consistent demo, even with multiple products displayed side by side.
Bluetooth in retail requires control
Bluetooth is susceptible to environmental factors such as interference, pairing behavior and differences between manufacturers.
The BRIQX solution minimises these effects by actively managing the connection and automatically restoring it where possible.
Please note: If a product is switched off or moves out of range, the connection cannot be maintained. This is inherent to Bluetooth.
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Product specifications
- Connect up to five Bluetooth devices simultaneously
- Configuration via Wi-Fi setup menu and OLED display
- Audio via Bluetooth or internal player (SD or MP3)
- Control via buttons, sensors or touch interfaces
- USB charging configurable per position
- Integration with existing retail security solutions
- Can be connected to other BRIQX systems
Applications
The BRIQX Multi Cast Bluetooth is designed for:
- Wireless headphone and speaker manufacturers
- Retailers looking to demonstrate wireless products
- Retail technology partners looking to expand their portfolio
- Environments where self-service and product comparison are central
Frequently asked questions
Does this work with all Bluetooth products?
Not all Bluetooth products behave the same way in a retail environment.
That’s why we recommend testing products in advance. The BRIQX solution helps keep connections stable and restore them automatically where possible.
If a product doesn’t perform optimally, we’ll work with you to find ways to improve compatibility.
How stable is Bluetooth in a retail environment?
Bluetooth is susceptible to interference and the behavior of individual devices.
The BRIQX solution provides control, ensuring the demo setup operates reliably and predictably, even in a busy retail environment.
When is Bluetooth not the best choice?
Bluetooth is less suitable when maximum stability and control are required, for example in very busy environments.
In those cases, a wired solution such as USB Audio Class may be a better choice.
How many Bluetooth devices can I connect simultaneously?
Up to five Bluetooth devices can be connected simultaneously in a single setup, making it easy for customers to compare multiple products.
Can I configure charging settings for each position?
Yes. USB charging settings can be adjusted for each position, depending on the product type and the desired in-store setup.
Can customers play their own music?
Yes. Customers can use their own device via Bluetooth to play music and experience products firsthand.
Can I integrate the system with other solutions?
Yes. An API is available for controls such as start/stop, source selection and triggers. Integration with buttons, pickup detection, touchscreens and other BRIQX components is possible.
