Bluetooth for in-store audio demos

Bluetooth is increasingly used in modern headphones and portable speakers. In many cases, it’s the only available connection,

making it a logical choice for wireless audio demos in retail.

The benefit is a flexible, fully wireless setup. At the same time, Bluetooth in a retail environment requires more attention to management,

pairing and use.

Features

• Wireless connection
• Pairing between the product and the BRIQX Multi-Cast system
• Users can disconnect the connection
• Products can be switched off
• Other Bluetooth devices nearby can have an impact

Benefits

✔ Digital audio

✔ Switch directly between products

✔ Fully wireless setup possible

✔ The solution when Bluetooth is the only option

Key considerations

✖ Users can disconnect devices

✖ Manual reconnection required if auto-reconnect fails

✖ Products need to be charged for wireless use

✖ No command to switch on a product remotely

✖ Susceptible to interference in busy retail environments

In-store support

Medium to high

Bluetooth setups need active support on the shop floor to ensure reliable operation.

What this means in practice:

  ✔ Regular setup checks

  ✔ Staff need to be able to pair devices 

  ✔ Products may need to be switched on manually

  ✔ Active management may be required, depending on the store environment

When should you choose Bluetooth?

Bluetooth is used when a product has no wired connection and needs to be controlled wirelessly as part of the demo setup.

This is particularly the case when:

• The product only supports Bluetooth
• You work with wireless headphones or portable speakers
• A wired solution isn’t possible
• Flexibility is more important than minimal support
• You want to pair multiple products (1 to 5) wirelessly in a single setup

 AUX -   Analogue & Wired

✔ Plug & Play

✔ Control via button panel

✔ Analogue connection

USB Audio Class -  Digital & Wired

✔ Plug & Play

✔ Digital audio via USB

✔ Audio and power via one cable

HDMI -  ARC / eARC

✔ Dolby Atmos audio

✔ Perfect for soundbar and TV demos

✔ Minimal support required after installation