AUX RETAIL SOLUTIONS
Wired solution for products with an analog audio connection.
AUX for in-store audio demos
AUX is a simple and stable solution for audio demos. The analog connection is becoming less common on new products,
but remains a practical choice for existing product lines and specific applications.
An AUX connection is best suited when simplicity, reliability and low cost matter more than individual product control
or wireless flexibility.
Does the product have no AUX connection? In most cases, we recommend USB Audio Class or Bluetooth.
Features
- Wired analogue connection
- Plug and play
- Operation via physical buttons on the display
Benefits
✔ Very stable connection
✔ Quick and easy to install
✔ Low cost
✔ No pairing or software required
Key considerations
✖ Increasingly unavailable on new products
✖ No individual audio playback for each connected product
✖ Susceptible to ground loops and hum
✖ Some products require shop mode or a custom setting
In-store support
Very low
An AUX setup requires little day-to-day management and is easy for store staff to use.
What this means in practice:
✔ No pairing or wireless connection required
✔ No wireless connection to reset
✔ Minimal technical management
✔ Only periodic checks of connected products
✔ Suitable for stores with limited technical support
When should you choose AUX?
AUX is a good choice when the product has an analog audio connection and a digital or wireless connection is not needed or available.
AUX is best suited when:
- The product has only an AUX connection
- You work with existing product lines without a digital connection
- Stability matters more than flexibility
- You want a simple demo setup with minimal support
Our solution
See how the BRIQX AUX solution integrates easily into your audio demo setup.
Working with newer products? Explore the digital and wireless alternatives here.
Choosing between AUX, USB Audio Class and Bluetooth?
With the free BRIQX Quick Scan, we test which connection and control method best fit your product, firmware, and retail environment.
You’ll quickly get clarity on compatibility, potential limitations, and the BRIQX solution that best suits your needs.
USB Audio Class - Digital & Wired
✔ Plug & Play
✔ Digital audio via USB
✔ Audio and power via one cable
Bluetooth - Digital & Wireless
✔ Ideal when only Bluetooth is available
✔ Switch directly between products
✔ Pairing occasionally need to be restored manually
HDMI - ARC / eARC
✔ Dolby Atmos audio
✔ Perfect for soundbar and TV demos
✔ Minimal support required after installation
OUR SERVICES
Support tailored to your store environment
Createq helps brands and retailers create and manage reliable in-store audio presentations.
Together, we determine what support is needed, for example:
- Installation and technical configuration
- Quick Scan and firmware support
- Support with product changes
- Periodic maintenance and checks
- Remote or on-site support
These arrangements can be set out in a Service Level Agreement.
