Digital audio for modern product demonstrations
USB Audio Class via USB-C is increasingly used with modern headphones in retail. As analog connections disappear and wireless solutions require additional management, USB-C offers a stable and consistent way to showcase audio products directly.
Combining audio and power in a single cable creates a tidy, reliable setup that’s ideal for self-service retail and large-scale store rollouts.
Although USB-C is not available on all products, in most cases it’s the preferred solution when reliability, ease of use and a consistent customer experience are the priority.
After a one-time setup, you get a demo system that’s ready to use, allowing customers to easily select and listen to products.
Features
- Digital audio via USB
- Audio and power via a single cable
- Audio plays for the selected position
- Control via display buttons and buttons on the product
- Pairing each position is required during installation or when changing products
- Supports one to four products in a single setup
Benefits
✔ Stable wired audio connection
✔ Audio and power via a single cable
✔ Compatible with most retail security systems
✔ Ideal for self-service retail and stores with limited in-store support
✔ Consistent demonstrations across multiple stores
✔ Switch directly between connected products
Key considerations
✖ Re-pairing required when changing products (approx. 2 minutes)
✖ Support may vary by model and firmware version
✖ Charging behaviour and power requirements may vary by product
In-store support
Low after installation
After validation and configuration, the BRIQX USB Audio Class solution is designed for reliable everyday use
with minimal technical support.
In practice, this means:
✔ Virtually no technical management required
✔ Easy for retail staff to use
✔ Only periodic checks of connected equipment
✔ Ideal for stores with limited staff
✔ Always test beforehand (Quick Scan recommended)
Considerations:
- Changing products requires extra steps (pairing each position)
- For optimal performance, we recommend checking the setup regularly
Support from Createq:
- On-site support
- Support via website, documentation and phone (SLA)
- Product changes can be carried out by retail staff, a brand ambassador or a Createq support representative
- Remote support
When should you choose USB Audio Class?
USB Audio Class is the right choice when a product has a USB-C audio port and connects directly via a wired connection
is controlled by the BRIQX system.
This is particularly the case when:
- The product has a USB-C port
- You want a stable, controlled demo setup
- Audio and power need to run through a single cable
- The demo needs to run without active assistance
- You want to control multiple products (1 to 4) in a single setup
Our solution
See how our USB Audio Class solution integrates easily into your retail demo setup.
See how the BRIQX USB Audio Class solution integrates easily into your retail demo setup.
Unsure which solution best suits your product? We’ll use a Quick Scan to determine which solution works best.
Not all products support USB-C. Explore the alternative connection options here.
Bluetooth - Digital & Wireless
✔ Ideal when only Bluetooth is available
✔ Switch directly between products
✔ Pairing may need to be restored manually
HDMI - ARC / eARC
✔ Dolby Atmos audio
✔ Perfect for soundbar and TV demos
✔ Minimal support required after installation
Does your product support USB Audio Class?
A USB-C port alone is no guarantee. With the free BRIQX Quick Scan, we test whether the product and firmware work correctly with BRIQX.
You’ll get clarity on compatibility, configuration and the most suitable demo solution.
OUR SERVICES
Together, we’ll determine the support you need
We provide support with installation, product changes and checking the demo setup.
Together, we’ll determine the support your retail environment needs, such as:
- Installation and technical configuration
- Quick Scan and firmware support
- Support with product changes
- Periodic maintenance and checks
- Support by phone, online or on-site
These arrangements can be set out in a Service Level Agreement (SLA).
